PPC Trends 2007
Paid search initially was a great invention to advertisers, as it has become one of the major channels in marketing your products or services online. Over the recent years PPC experts have been...
View ArticlePPC Trends 2008
Almost a year ago, I explained the reasons paid search marketing was to become more competitive. In 2008, the challenges that PPC advertisers are to face will not be less. Below are going to be the...
View ArticlePPC Trends 2009
It is going to be a tough year for search marketing ahead in 2009. Many companies have been negatively affected by last year’s economic downturn, and one of the first casualties during the time of...
View ArticlePPC Trends 2009 Part 2
Focusing on performance-based search engine marketing in 2009 is the key to succeed in the time of economic downturn. Diversify your marketing channels, but select the right channels If you have been a...
View ArticlePPC Trends 2010
Later in 2010, Google and Microsoft Bing will be competing head-to-head in pay-per-click (PPC) advertising platforms (i.e. Adwords and Adcenter), after Yahoo decided to exit search and became Bing’s...
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